Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.
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Performance Racing Industry
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RACE SHOP: PRI SHOW EDITION • New motorsports products and services that bump horsepower, improve performance, and just make for a better track experience are always top of the list for those attending the PRI Show. Prepare for 2027 with the following new race products, many of which will be on display at the PRI Show.
PRI MEMBER PROFILE: KIRKEY RACING FABRICATION • Kirkey Racing Fabrication begins a new chapter of motorsports legacy.
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PRI SHOW • DECEMBER 10–12, 2026 | INDIANAPOLIS
SEAL THE DEAL AT PRI • HOW THE 2026 PRI SHOW PUTS YOUR BUSINESS ON POLE IN 2027.
PRI SHOW EVENTS • The 2026 PRI Show offers something for everyone in motorsports. From exhibits to education, the Show unites manufacturers, engine builders, race teams, and track operators, safety and medical personnel, women in motorsports, sponsors, and every industry professional imaginable. As you celebrate your place in the industry, be sure to include one or more of the following events and activations on your schedule. Stay organized by downloading the PRI Show app from the Google Play Store or the App Store. These events will not only enhance your PRI Show experience but fuel your momentum well into the coming 2027 season.
PRI SHOW RESOURCES • In addition to new product debuts and exciting events and activations, the PRI Show delivers exhibitors and attendees a host of resources and amenities. To help you get the most from your PRI Show experience, here’s a quick “top tips” list, complete with answers to such basic but important questions as, “Where should I eat?” “Where can I check my coat?” or “Where will my shuttle drop me off/pick me up?” For more detailed information about the Show and related topics, please also visit performanceracing.com/tradeshow.
CONTINUING EDUCATION • Expand your skillset with exclusive learning opportunities at the PRI Show, including PRI Education, exhibitor seminars, and the debut of NextGen Connect and the PRI Motorsports Engineering Symposium.
TOPS HQ BUILDS ON SUCCESS • THE GROWING PRI SHOW SPACE BRINGS RACETRACK PROFESSIONALS TOGETHER TO SHARE SOLUTIONS, STRENGTHEN RELATIONSHIPS, AND TACKLE THE CHALLENGES FACING TRACKS TODAY.
TOPS SCHEDULE OF EVENTS
2026 PRI SHOW FLOORPLAN
Ed Pink • Legendary engine builder Ed Pink earned victories across numerous motorsports disciplines, starting his career on the dry lake beds and concluding it with offering engines well into his 90s.
Shirley Kear • Shirley Kear could be called the ‘First Lady of Sprint Cars’ due to her enormous impact on the sport and racing overall.
SPECIAL REPORT: DRIVING DOLLARS • THREE STRATEGIC EVENTS EXEMPLIFY MOTORSPORTS’ CURRENT MASSIVE ECONOMIC INFLUENCE AND WHY THAT IMPACT IS GROWING.
THE DOUBLE—AND EVEN TRIPLE—THREAT RACE TRAILER • A RACE TRAILER CAN BE MUCH MORE THAN A CAR HAULER. THE NUMBER OF OPTIONS FOR TURNING THE TRAILER INTO AN EFFECTIVE WORKSPACE IS GROWING.
THE RACE TO WORK • TRAINING THE FUTURE MOTORSPORTS WORKFORCE REQUIRES SCHOOLS AND INDUSTRY TO WORK TOGETHER. FIND OUT HOW THESE ORGANIZATIONS ARE DOING JUST THAT TO DELIVER TOMORROW’S BRIGHTEST TALENT.
PERFORMANCE BACKBONE • LEADING MANUFACTURERS DISCUSS THE TRENDS, TECHNOLOGIES, AND CUSTOMER DEMANDS SHAPING THE NEXT GENERATION OF AFTERMARKET AND RACING ENGINE BLOCKS.
CUTTING-EDGE SUSPENSION TECH...